TUAW's staff is made up of a lot of fans of the accessory lens products from Olloclip. They're designed to work perfectly with various models of the iPhone, and are nicely designed and well built. Now the company has announced the Macro 3-in-1 Lens kit (US$69.99 SRP) for the iPhone 5/5s, made specifically for taking those really close-up shots of everything in the world around us.
Things start off with a 7x macro lens, bump up to a 14x lens and then go into the realm of the microscope with a 21x lens. Since it's often difficult, if not downright impossible, to get properly focused on your subject when using macro lenses, Olloclip includes a pair of opaque focusing cups that make it much easier to hold the lenses th