Spotify is looking to give users an added incentive to choose its streaming music service over the droves of competitors by offering free on-demand music via its mobile app. The Wall Street Journal is reporting that the new option will be offered as an ad-supported alternative to services like Pandora and iTunes Radio.
Currently, Spotify's mobile app offers a free radio service which is streamed based on a user's preferred music genre, with the on-demand service reserved for Spotify paid subscribers. If this plan does indeed come to fruition, the only different between standard Spotify and Spotify Premium,
