05.12.2013 15:05 Uhr, Quelle: The Unofficial Apple Weblog

Apple's desktops overtake tell as most sought after PC for the holidays

Marketing research firm Parks Associates has released its annual survey of top consumer electronics that are planned for holiday purchases and, for the first time ever, Apple's desktops have overtaken Dell to be the most sought-after PCs for the holiday shopping season: "Apple topped the list of intended brands for desktop purchases for the first time this year," said John Barrett, director, Consumer Analytics, Parks Associates. "In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories." The 2013 Holiday CE Purchase Intentions gathered its data from a nationwide survey of 2,500 U.S. broadband households in the fourt

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