02.12.2013 17:06 Uhr, Quelle: The Unofficial Apple Weblog

Amazon mocks Jony Ive, iPad Air in new Kindle Fire HDX ad

Amazon has released a new commercial in which it subtly mocks Jony Ive while comparing the new iPad Air with the new Kindle Fired HDX 8.9" tablet. The commercial features two voice actors, one with a British accent talking about the "magical" iPad Air, and the other with an American accent talking about the Kindle Fired HDX. Throughout the ad, the Brit talks about the iPad Air's amazing screen, weight, and price while at every point being countered by the American who explains the Kindle Fired HDX has more pixels, is lighter, and costs less. While the ad forgoes Apple's customary white background and doesn't show a designer with a shaved head, it's obvious that the British voice is suppose

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