In the US, the day after Thanksgiving is referred to as Black Friday and it is regarded as the biggest day for shopping as extravagant discounts are applied to thousands of products. In recent years UK companies, including Apple and Amazon have followed suit, running their own Black Friday promotions on their online stores. This year, Black Friday falls on the 29 November and we are already hearing from UK retailers keen to promote their Black Friday deals. Amazon has already kicked off Black Friday Week in the UK, Apple is yet to announce any Black Friday discounts, but the company has in previous years, so we expect it to this year. Note that although some online retailers in the UK are offering Black Friday deals, we are still far from equalling our US counterparts in the scale of discounts and the attractiveness of discounted products. Perhaps this is due to the lac
