20.11.2013 18:35 Uhr, Quelle: Macrumors

Shopkick and Macy's Team Up for First Retail-Based iBeacons

Shopping app Shopkick has teamed up with Macy's to deliver the first retail-based iBeacons, allowing customers to find location-specific deals, discounts, and recommendations in the Shopkick app while in a participating Macy's store, located in Herald Square, New York and Union Square, San Francisco. Apple's iBeacon microlocation APIs, first introduced at WWDC, are designed to access location data through the Bluetooth Low Energy profile on iOS devices, interacting with physical transmitters. As shoppers enter Macy's, shopBeacon can remind those who've opted in to open their shopkick app, and i

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