Diesel's latest campaign, shot by British photographer Nick Knight, was photographed solely using an iPhone. Diesel Artistic Director Nicola Formichetti then used existing software on the iPhone to edit the images, applying glitching and filters to the images captured on the phone, the company said in a statement. iPhone 5s, iPhone 5c and iPhone 5 cameras compared in our photo shoot out The images were then distributed across social media sites like Tumblr, Facebook and Instagram, as well as digital installations in select Diesel stores. The 35-year-old company said it hoped to capitalize "on the multitude of photo and video apps available today to bring images that reinvent the way consumers perceive the brand's aesthetic and as a nod to the future
