According to a press release published today from digital magazine company Catalog Spree, 66% of consumers will use a tablet to shop for holiday gifts this year. If that figure strikes you as odd, that's probably because it's not even close to accurate. This is called sampling bias, and it's what happens when a company or group uses a biased sample to generate a favorable figure.
Here is everything Catalog Spree says in the release about how it collected its data: "These findings are part of Catalog Spree's annual holiday shopping survey, which highlights consumer shopping behaviors around the holiday season."
There is no mention of what the sample actually is, how the survey was conducted, or who participated. After contacting Catalog Spree I've been told that the survey is conducted directly from
