Let's face it, saying iPads cost too much!" is the same thing as saying "I don't understand why iPads are popular." And saying that the iPhone 5c isn't selling well is just another way of saying "I can't read sales data." But a Microsoft exec going on and on about how Apple no longer charging for software doesn't affect Redmond? That's just saying "I don't understand our business model."I don't understand!The San Jose Mercury News's Troy Wolverton is back and scratching his head over Apple again."Pricing of Apple's new iPads is out of whack" (tip o' the antlers to Tay Bass).Apple (AAPL) still knows how to create compelling products.Get ready for Troy's big "but":But it seems to have forgotten nearly everything it ever learned about pricing such products for mainstream cons