The more I read about Angela Ahrendts, Apple's new retail hire, the more it becomes clear that she will be a valued and effective addition to Apple's executive team. What's more, Ahrendts views on retail and the consumer experience seem to align quite well with Apple's unique culture. This is not a point to be overlooked given that executives who don't mesh well with Apple's culture don't typically last long; the departures of Mark Papermaster of IBM and John Browett of Dixons come to mind.
Coming from Burberry, Ahrendts understand the world of retail luxury, a niche Apple operates and owns with unparalleled efficiency. On a broader level, Ahrendts shares Apple's view that to create a truly compelling