16.10.2013 13:50 Uhr, Quelle: Macworld UK

Apple hires Burberry CEO to run retail, keep brand burnished

Apple on Tuesday tagged Burberry CEO Angela Ahrendts as the company's new head of retail and online stores, filling a spot in the executive top tier that's been vacant for nearly a year. Angela Ahrendts, the CEO of U.K. fashion house Burberry, will take charge of all Apple retail, including its online store, in 2014, Apple announced Monday. (Image: Burberry.) Ahrendts, 53, will lead a new unit overseeing both Apple's brick-and-mortar retail chain -- which as of June 30 included 408 stores worldwide -- and its e-store at www.apple.com. It will be the first time that all non-iTunes retail will be combined under one executive. Ahrendts will report directly to CEO Tim Cook and will be part of the company's leadership team. She will be the sole woman on the team. In hindsight, Apple and Burberry last month offered a clue to her hiring when the latter used several then-new iPhone 5S smartphones to film its Spring/Summer 2014 fashion show in London. Apple did its part by issuing a press relea

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