Is technology made to serve consumers, companies or causes? When Apple introduced the Macintosh, it famously invoked Orwell's vision of 1984 to promote how its little beige box would stand in the way of IBM's hegemony. In the coming years and for reasons that had little to do with the Mac, IBM would lose control of the PC's operating system, lose share in the PC market, and ultimately exit it altogether in selling the business to Lenovo. But that loss of PC market leadership came at the hands of Microsoft, which did in fact institute near-hegemony from the release of Windows 95 until at least up to the release of Windows Vista.
More than a quarter century after the launch of the Mac and following up from iPod dominance that has been Reality Absorption Field has
