11.10.2013 15:05 Uhr, Quelle: Macworld UK
U.S. Mac shipments shrink 56X more than industry average
Mac shipments in the U.S. during the third quarter fell at a dramatically steeper rate than that of sales of other PCs, including those powered by Microsoft's Windows, IDC said Wednesday.According to the research firm, Apple's personal computer shipments in the United States slumped 11.2% yar-over-year to 1.9 million machines. The PC business as a whole contracted just 0.2% a sales picked up more momentum than had been expected, with all four of the remaining top 5 -- HP, Dell, Lenovo and Toshiba -- posting positive growth numbers for the quarter.Apple's decline was 56 times that of the industry average.Why the plummet in growth?"Mac unit sales are correlated to product launches, so when Apple ships a new [Mac], sales zoom up," said Rajani Singh, an IDC analyst, in an interview Thursday. And when Apple doesn't, sales take a dive.Especially when compared to a quarter like the third of 2012. Apple sold its second-highest number of Macs ever during the span that ended Sept.
Weiterlesen bei Macworld UK