Frog Design founder and former Apple design consultant Harmut Esslinger's upcoming book Keep It Simple - The Early Design Years of Apple is set to be released next month, with the book discussing the foundation of Apple's design from the creation of the original Macintosh and throughout the 1980s. Fast Company has released a few excerpts from the book, which includes new details about early interaction between Esslinger and Steve Jobs, noting how Jobs took interest in foreign design and ambitions for the first Macintosh: In fact, Steve didn’t really know much about design, but he liked German cars. Leveraging that connection, I explained that design like that has to be a complete package, that it must express the product’s very soul; without the excellent driving experience and the history of stellar performance, a Porsche would be just another nice car--but it wouldn’t be a Porsch
