Last week Qualcomm's chief marketing officer Anand Chandrasekher caused a bit of a stir when he called Apple's new 64-bit A7 processor a "marketing gimmick" in an interview with IDG news service. Specifically, his words were:
"I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that. Predominantly you need it for memory addressability beyond 4GB [the iPhone 5s only has 1 GB of RAM]. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large,
