09.10.2013 13:50 Uhr, Quelle: Macworld UK

Nike sprints from offshore to onshore developers

ORLANDO - With its apps, sensors and devices, Nike is increasingly becoming a technology company.It has developed running apps for Apple and Android devices, and Kinect training video games for Microsoft's Xbox. The company needs app developers, and like many companies, it has turned to offshore outsourcers for help.But Nike found that offshore outsourcer developers don't understand some of the products that Nike is trying to produce.The idea of wearable technology, having your active life recorded in one place, "didn't make sense to the people doing the work," said Christopher Davis, engineering director at Nike Running. The developers "didn't fit into the Nike culture."This culture problem, as it is known in offshore outsourcing circles, was impeding Nike's agile development work, so the company shifted gears. It hired a small onshore developer, Catalyst IT Services, which has development centers in Baltimore Md., and Beaverton, Ore.Nike began working with Catalyst in 2

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