Fast Company has published an extremely interesting preview of Harmut Esslinger's new book on the early years of Apple, in which he sheds light on some of his first dealings with a young Steve Jobs. Esslinger first joined up with Apple in the early 1980s and, with the help of his company Frog Design, built the "Snow White" design language that Apple used for many years. In the excerpt, Esslinger recalls how he helped emphasize quality design to Jobs, who wasn't used to looking at things through a designer's eyes.
"We also discussed American design, and I offended him when I insisted that American computer and consumer electronics companies totally underestima
