Ahead of Apple's official iPhone 5s announcement, rumors circulated that Apple, for the first time, was going to introduce a gold colored iPhone. Naturally, the reaction was somewhat muted as folks envisioned an over-the-top and gaudy-looking iPhone being introduced into the mix.
In truth, the gold-colored iPhone 5s is an elegant looking device that actually looks much better in person than online photos would otherwise portray.
Since first going on sale, Apple's gold-colored iPhone 5s has been in extremely short supply. What's more, demand for the gold-colored addition to Apple's iPhone lineup has been so great that Apple reportedly asked suppliers to increase production by 33%.