Costing just $1 more than Apple's own Lightning to USB Cable, Moshi's USB Cable with Lightning Connector ($20) is arguably a more attractive option. Available with either a white cable and silver metal end caps, or a black cable with gray caps that looks very similar to Apple's new space gray, the cable feels like a more premium option. It's one meter long, the same as the standard Lightning cable included with iPads, iPhones, and iPods.