On Monday, Apple began offering a Personal Pickup option for the iPhone 5s and the iPhone 5c via its online purchase page and through its Apple Store app, giving customers a way to check in-store availability for each phone model and place orders for in-store pickup. The following day, Apple removed the in-store pickup option for iPhone 5s orders, leaving shoppers with the option of placing an online order for delivery in October or visiting local retail stores in person to check in-store availability. There was no explanation given for the feature's removal, though the continued constrained supply of the iPhone 5s could have contributed.
