26.09.2013 09:20 Uhr, Quelle: Macworld UK

Why Wall Street and Tech Analysts Got the iPhone 5S Wrong

When Apple unveiled the iPhone 5S (and basically colorful versions of the iPhone 5, called the iPhone 5C), Wall Street shrugged, or rather slumped. Apple's stock slid 5 percent on the news. Financial analysts predicted tepid sales. Nearly everyone lamented the end of Apple magic in the Tim Cook era.A little more than a week later, Apple unleashed the new iPhones to consumers-and sales soared to the tune of 9 million units in the first three days, shattering the previous iPhone 5 record of 5 million units last year.More than 200 million people also downloaded the new iOS 7 over roughly the same time period. Apple's stock rebounded, and analysts backtracked from their earlier comments.Wall Street, financial analysts, tech watchers, including the media, all apparently got it wrong. So what gives? Sure, there's a bit of herd mentality-no one wants to be an Apple outlier-but the bigger problem is the erroneous way most people fundamentally evaluate Apple products and define Apple innovation

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