It's been expected, but now an AppleTV update has arrived. The new 6.0 firmware adds support for iTunes Radio and purchases from the iTunes Music Store. In addition, updating adds podcast syncing, viewing of shared photo streams and AirPlay from iCloud. This update gets the AppleTV feature parity with iOS 7.
The new firmware also upgrades the AirPlay wireless streaming feature, so you can now play iTunes store purchased content on other AppleTVs.
The download and install was very slow for me today, likely because Apple servers are slammed with all the other updates people are doing with new iPhones and in upgrading devices to iOS 7.
Apple has been enhancing the AppleTV software recently, and has added new apps for Vev
