In a lengthy cover story interview with Bloomberg Businessweek, Apple CEO Tim Cook, along with Senior Vice President of Software Engineering Craig Federighi and Senior Vice President of Design Jonathan Ive, discussed a number of topics with the magazine, such as the launch of the new iPhones including the upcoming lower-cost iPhone 5c, and thoughts on competitors, and the recurring accusation of the lack of innovation that the company is said to have had in recent years. Speaking about the iPhone 5c a
