In an interview with Bloomberg Businessweek, Apple CEO Tim Cook discussed the company’s new iPhones, most notably the iPhone 5c, which isn’t as inexpensive as some observers anticipated. “We never had an objective to sell a low-cost phone,” Cook said. “Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.” Cook reiterated that Apple has no intention of…
