The New York Times is reporting that the subscription-based online streaming service Rdio has made a deal with terrestrial broadcast giant Cumulus Media to provide advertising and content. Cumulus, which runs 525 radio stations, will advertise Rdio on its own stations in addition to providing content for streaming on the service.
It's a deal that works well for both parties, with Cumulus looking to enter the digital world as terrestrial radio's popularity wanes and Rdio looking to increase its own market share in the increasingly crowded streaming music market. Currently Rdio lacks a free streaming option, limiting its service to a tiered subscription option of eithe
