As noted late last week, Apple will indeed be releasing a major software update for the Apple TV in the near future. While that update was not mentioned at yesterday's media event, it will be arriving next week on September 18, the same day Apple is scheduled to release iOS 7 to the public, reports AllThingsD. The new report repeats the previous observation that a notable new feature in the software update will be a change to allow purchased content from the iTunes Store to be played directly on Apple TVs that do not own the content. This is a change from the curren
