Apple has released three new videos for the iPhone 5s and iPhone 5c on its YouTube channel. The videos first debuted earlier today during the company's iPhone media event in Cupertino, where the new iPhones were announced. The first of the three videos introduces the colorful, lower-cost iPhone 5c, with Jony Ive explaining that Apple believes the iPhone "is an experience" the company is continuing to refine. The second video features Apple SVPs Dan Riccio and Craig Federighi detailing the improvements in both the hardware and software of the iPhone 5s'
