While following along with Apple's press event, I couldn't help but read between the lines. As Tim Cook and the gang revealed the iPhone 5c and iPhone 5s, I picked up on a few things they weren't saying. Some aimed at customers, some at competitors and others at adjacent industry leaders.
iTunes Festival
The iTunes Festival is an ongoing success for Apple, now in its seventh year. Cook noted that Apple has streamed live concerts to viewers in over 100 countries. The subtext: just like a television network. In fact, many people watched the shows in HD on their televisions, via Apple TV.
The audience gasped when Cook revealed that over 100 million people applied for tickets. The subtext: We know how to promote top musical ar
