The never ending battle between Samsung and LG has moved to its inevitable next level, as LG has introduced an even larger super high-res OLED than its competitor's 55-inch models, with more resolution. The new high water mark is this 77-inch Ultra HD curved OLED it's showing off at IFA 2013, which is a step up in pretty much every way possible, and even makes us recall the LCD size wars of the mid '00s