Few companies have so completely captured the hearts and minds of children's creativity like LEGO. As a child I was able to build countless imaginary robots in the comfort of my own home thanks to those brightly colored blocks. And now they're helping you build working robots at home that you can control with your iPhone.
On September 1, 2013 LEGO will release Mindstorms EV3, the third generation in the programmable robot building series. To prepare for the release, LEGO has launched www.LEGO.com/mindstorms, an online social media site where users can share their own robot designs, find 3D building instructions, and download new firmware.
In addition to this online community LEGO is releasing three separate iPhone apps to help you make the most of your Mindstorms robot: