Determining what apps appear on the top of the App Store charts is a big deal, as it can make or break a brand.
App marketing firm Fiksu has been keeping a close eye on the effect this top secret algorithm has on App Store hopefuls and has discovered that Apple may indeed be revamping the criteria it uses to rank digital products.
The company believes it has discovered two very important changes to the ranking algorithm which are being implemented: Rankings now take into account user ratings, and a change in how often the App Store updates the top-seller lists.
A tweak to allow app ratings to change rankings is certainly the biggest news, as I think we've all seen apps with 1- or 2-star ratings in the top 100 or even
