9to5Mac is reporting that Apple recently poached former Levi Strauss executive Enrique Atienza to join its retail team. Atienza will reportedly join Apple as a director for the company's U.S. retail operations.
A source says that Atienza will be the director of all retail matters for many regions within the West Coast of the United States, and this role is one of the highest ranking retail positions inside of Apple. Several internal and external candidates were considered for the position, but the external Atienza is said to have been the best fit. While Atienza has already signed on with Apple, he is yet to actually begin his management role. He will officially start in October.
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