In-app purchases (IAPs) have gotten a lot of bad press over the past year. It seems like it's every other week you'll see an article saying that some kid racked up $20,000 in IAP's on his parents' account and now those parents want Apple to pay for it. But a news study has been released that shines some good light on the practice of freemium games that offer in-app purchases: gamers feel like they're a good deal.
The study was conducted by video game research company EEDAR. It found that out of 3,000 respondents, 75% of those that spent US$50 on IAPs and 67% that spent over $100 thought the price was fair and they were benefiting from the experience. As EEDAR's senior analyst Patrick Walker