Between July 2012 and June 2013, 20% of Apple's customers came from the Android operating system and 7% of Samsung's new customers during the time period switched from an iOS device, according to a new report from CIRP. The majority of iPhone purchases came from customers who previously owned an iPhone, with 42% of customers already in Apple's ecosystem. The same holds true for Samsung, with 43% of former Android customers choosing to stick with the Android platform. Both companies attracted former basic phone users, though Samsung attracted a good deal more at 37% vs. Apple's 26%. New phone buyers were more likely to choose a Samsung phone. When taking into account only customers who switched brands, 33% of Apple’s new customers came from Samsung, while just 11% of Samsun
