It's always been difficult for Apple to sell the Mac as a business machine, especially in the enterprise where Windows is king. Now 9to5Mac is reporting that Apple Stores will soon be equipped with a 27" iMac running Parallels Desktop and Windows 8, just to demonstrate to business buyers that anything that can be done on a Windows machine can be done on a Mac.
In contrast to Apple's longtime "Mac vs. PC" ad campaign, which sought to convince PC users to drop Windows for Mac, the new initiative is targeting businesses by pointing out how Macs can be used side-by-side with Windows PCs in the office. Any applications that are Windows-only can be run under Parallels Desktop, while native Mac