15.08.2013 21:35 Uhr, Quelle: Macrumors

Apple Bought Matcha For its Content Recommendation Algorithms

Earlier this week, news broke that Apple acquired video discovery and recommendation startup Matcha.tv, a service designed to aggregate popular content from streaming video sites like Netflix, iTunes, Hulu, and Amazon Prime to offer its users a list of content available across all of the services. Details on the purchase have been scarce, but TechCrunch has provided some new information on why Apple decided to buy Matcha, pointing to its video recommendation algorithm as the reason behind the acquisition. According to TechCrunch's sources, Matcha managed to hit the user engagement sweet spot, delivering the "right

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