Apple has purchased content discovery startup Matcha.tv for $1 to $1.5 million, reports VentureBeat. Matcha.tv is a company that formerly operated a website and mobile apps dedicated to providing recommendations for movies and TV shows based on user preference. Before being quietly shutdown in May, the service aggregated content from popular streaming services like Netflix, iTunes, Hulu, and Amazon Prime to provide users with a list of TV shows and movies available across all of the sites. At the time the company's site went offline, Matcha.tv CEO Guy Piekarz told TechCrunch that the company was working on a "new direction" for the service.
