Google yesterday announced that it has switched on "relevant ads" in Google Maps for iOS and Android. In a blog posting announcing the ads, Google said:
Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information - this is a new click type known as "Get location details" and results in a standard CPC charge.
When users click on an ad to get location details, they'll see additional information such as the busin