In holiday 2011, while fans of both the Call of Duty and Battlefield series were gearing up for virtual war, the publishers behind each megafranchise were gearing up for a different type of virtual war. With the launch of Call of Duty: Modern Warfare 3, Activision's in-game social network -- dubbed "Call of Duty Elite" -- went live. Just prior, alongside the launch of competing title Battlefield 3, EA