This weekend, Apple will be opening a new store in Italy, in the seaside resort town of Rimini. The new store, the country's 13th, will reside in the Le Befane mall alongside 130 other retail stores, on the second floor atop a retail store called Marco Polo. The mall is said to be one of the largest in the entire country. The new store is said to be part of Apple's push to emphasize the iPhone, but will also feature other Apple products as other stores do. This is the first Apple Store in this general area, a popular resort town originally founded in 268 BC.