The Next Web reports that a recent update to the Kindle app for iOS is able to skirt around one of the App Store's long standing restrictions, namely that any content discovered and purchased via an iOS app is subject to Apple's 30% take.
That restriction is why the current Kindle for iOS app redirects users to Amazon's website to purchase books rather than integrating it into the iOS app itself.
While Apple hasn't eased up on its restriction, the new Kindle app offers a roundabout way for Amazon to sell books without having to hand over 30% of the proceeds to Apple. The new Kindle app offers a new feature which enables users to search for books from within the app and then download a free sample for viewing. Once a user has completed the sample, they are then presented with an option to