A new sales report from Kantar Wordpanel ComTech for the period of May to June 2013 showed Apple enjoyed a sales surge thanks to an old friend; the iPhone 4. The company jumped 5.2 percentage points to 30.5 percent of the British smartphone market. And those sales were thanks to the iPhone 4.
Kantar analyst Dominic Sunnebo pinpoints the affordability of the iPhone 4 as its major selling point for first time smartphone users.
Although the flagship iPhone 5 was widely credited with boosting Apple's global results last week, much of the market share growth for iOS in Britain is thanks to the competitively priced iPhone 4 attracting first time smartphone buyers. More than a third of iPhone 4's sold were to consumers who have never
