26.07.2013 15:35 Uhr, Quelle: The Unofficial Apple Weblog

Apple wins Harris Interactive Brand of the Year in three categories

Market research firm Harris Interactive, which annually measures the public perception of corporate brands in various ways, has awarded Apple repeat Brand of the Year in three categories in the Harris Poll EquiTrend ranking for 2013. Apple ranked highest in the computer, tablet and mobile phone categories. The study, which surveyed 38,500+ Americans representing the average American consumer aged 15 and over, covering 1,511 brands, seeks to determine the strongest brands based on familiarity, quality and purchase consideration. Apple's Mac, iPad and iPhone came up tops in the computer, tablet and mobile phone categories respectively, beating the likes of HP, Dell, Sony, Amazon, Samsung, HTC and Google

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