23.07.2013 22:20 Uhr, Quelle: Macrumors

T-Mobile Launches New Ad Calling AT&T's 'Next' Upgrade Program 'Calculating, Sneaky, and Underhanded'

Following the introduction of T-Mobile's "Jump" and AT&T's "Next" early upgrade programs, T-Mobile has launched a new anti-AT&T ad campaign that calls the company's Next policies "calculating, sneaky, and underhanded," reports AllThingsD. First introduced last week, Next is AT&T's answer to Jump, a T-Mobile program that allows users to upgrade their phones at regular intervals with a $10 monthly fee. Like Jump, Next provides AT&T users with an option to upgrade their phones more frequently, but its $32.50 monthly charge is on top of standard monthly fees, ultimately causing customers to pay double for their devices. A

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