Yelp just made its partnership with OpenTable very, very awkward with the announcement that it'll purchase a competing reservation service known as SeatMe for $12.7 million. The 16-person operation, based in San Francisco, runs a web and app platform that focuses on restaurants and nightlife activities. According to TechCrunch, SeatMe sent an email to its current customers in the wake of the announcement, with a promise that the service will continue operation. Meanwhile,