There's a great short post on the Tapadoo site called "iOS 7. Move now, or be an insta-delete." As a dev shop with outside clients, they see more clearly than most that iOS 7 is a seismic shift for Apple's mobile platform. This will be more emphatic than the rapid turnover we saw with apps being updated for the iPhone 5 screen's new aspect ratio; apps that don't get refreshed for iOS 7 will seem antiquated to a majority of Apple's mobile customers come this fall.
Those customers update quickly, even if the flashiest new features