Technology journalist Jessica Lessin, formerly of The Wall Street Journal, reports that Apple has been negotiating with cable companies and TV networks to allow customers to skip commercials and Apple would compensate programmers for the lost revenue. Viewers could potentially pay Apple to skip commercials on a per show or per channel basis, get live commercial-free viewing of new episodes with the purchase of a Season Pass on the iTunes Store, or Apple could even offer an entire commercial-free TV subscription service. Lessin writes: In recent discussions, A
