A new survey of 44,168 smartphone owners in South Korea has revealed that in terms of customer satisfaction, their favorite smartphone is Apple's iPhone, reports local site Naver. The result, an acutely embarrassing loss for native Korean firm Samsung, saw Apple get the nod for the best after-sale support as well. The iPhone was also higher ranked for Apple's speed in fixing any devices that needed repairs, and the survey also noted that iPhones were the least likely to need repairs in the first place.