According to the Wall Street Journal, Apple is looking to bring smaller music labels on board with iTunes Radio. Apple has reportedly offered deals to several labels, some of which are more generous than what competitor-to-be Pandora is offering.
The Journal says that Apple's payout to artists will be a combination of how often their songs are played (US$0.13 per play) as well as 15% advertising revenue generated by Apple. In the second year, those numbers will jump to $0.14 and 19% respectively. According to the Journal, Pandora pays out $0.12 per play.
Apple, of course, had no comment.
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