Apple will pay royalties for iTunes Radio based on both how many times listeners hear a song, and how much advertising Apple sells, according to a report. iTunes Radio will pay labels 13 cents each time a song is played, in addition to 15 percent of net advertising revenue, “proportionate to a given label’s share of the music played on iTunes.” The rates will rise to 14 cents and 19 percent of ad revenue in the second year of iTunes…